Business & Marketing for Massage

Happy Late Anniversary!

It’s been a busy few weeks at Harvest Moon and I just realized this morning that it’s been a little over a year since I finished my Ashiatsu Oriental Bar Therapy advanced coursework.

It’s been a great year and I’m looking forward to the coming year. There are lots of great plans in the works starting with expanded appointment hours around the first of 2011.

If you’re a current client, thank you for making this last year so wonderful. If you haven’t been to visit and experience Ashiatsu yet, what are you waiting for?

Happy Late Anniversary! Read More »

Trade Etiquette & Ethics

One of the things I’ve been trying to do in order to keep myself in balance is trade massages with other therapists that I know. When I’m really on the ball I try to buy a massage from a therapist I don’t know in order to introduce myself and widen my circle of associates.

In recently trying to set up a trade, some questions came to the forefront of my mind and I haven’t had the opportunity to run them by a more experienced therapist so I thought I would put them here and see if anyone would like to offer their thoughts on the matter.

As a therapist, if you arrange a trade with someone and then are offered the opportunity to work with a paying client, what do you do? Do you cancel the trade? Do you focus the paying client to a different time slot?

My thoughts are that you should schedule the client to a different time slot. Is this a common practice? Or is it more common to re-schedule the trade and take the paying client?

I’m just wondering how other folks do it and why. Leave a comment.

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It Pays To Be Nice

I was in the doctor’s office waiting room yesterday morning waiting for my name to be called. I was there for a flu shot and dreading it. I’m a little nervous around needles. They make me faint if we’re not real careful.

Anyway, while I was waiting I leaned my head back and laid it on the back of the couch to try to ease the horrible ache between my shoulder blades. After a couple of minutes the gentleman across the way made a comment about falling asleep in public.

We struck up a conversation and I found out he was struggling to stay awake after an all-night shift at a local company. I felt bad for the man and continued talking with him longer than I ordinarily would because I know how miserable it is when I’m sleepy and just want to lay down.

Turns out he works with a very good friend of mine and we chatted as we waited. I went in for my appointment and while I was asking a few questions about the flu shot I was there for, he overheard one of the nurses say something about me being a massage therapist.

He was still waiting when I came back through the waiting area. He stopped me, asking about my massage therapy practice, and wondering if I “worked with gentlemen in my practice”. I could tell he was nervous that he might offend me by the way he asked it. When I assured him that I did work with gentlemen he relaxed and told me about some problems he was having with his neck and back. I dug a card out of my purse and told him to call me.

He hasn’t called yet, but that really isn’t the point of my post. The point is that I put myself out there a little further than I normally do and in return I made a personal connection and a business contact.

While I was still in school, the interpersonal nature of marketing a massage therapy business was a huge concern. I still worry about it and struggle with days where my introverted nature makes me want to go hide under my bed. I try to respect myself on those days and keep the chit chat of marketing to a minimum. But I do find that more often than not, when I put myself out there and talk with people, I end up feeling better when I leave than when I arrived.

I guess that’s a good thing. And it helps me remember that every business contact I make may not turn into a new client, but it is one more person who has heard my name and hopefully will remember and share that they had a pleasant conversation with me when they hear it again.

It Pays To Be Nice Read More »

Unexpected Expenses

Over the last two weeks I’ve received two unexpected business-related expenses. While I was gone to Cincinnati for Ashi training my business was inspected by the State Board’s investigator. I got written up.

Apparently, the state has changed some of the laws dealing with massage establishments and the requirements for obtaining establishment licenses. Last year, when I opened Harvest Moon, the massage therapist I rent space from talked extensively with the State Board’s representative and she ended up buying an establishment license to cover all of us in the office.

I’m still trying to find the text of the new law, but it seems I will have to buy an establishment license from the state in order to comply and not be fined.

The second unexpected expense came in the form of a letter from the Property Tax Assessor of Morgan County. It seems that I must also declare any personal property used in the business. I delivered that paperwork to my accountant yesterday as I truly did not understand exactly what they were asking for and the last thing I need is to fill out tax paperwork wrong. There’s no telling how much that is going to cost between paying the accountant and assessment from the tax collectors office.

And I thought I was doing so good… I need some more clients. Anyone?

Unexpected Expenses Read More »

I’m Honored

Today I received a phone call from the head of the Massage Therapy program at Calhoun Community College. It was a request for me to serve on their advisory board.

They needed a graduate to participate on the board and I was selected out of all their graduates over the past two years. I’m honored and excited!

I find it coincidental that I’m currently in a multi-day massage training program when I get this offer. Karma works in strange and wonderful ways and affirms that I’m doing something right.

Oh, and I accepted, of course!

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Happy Birthday!

While the machinations to make Harvest Moon Massage Therapy & Reflexology a reality started long before August 2008, it was a year ago this month that I finally received my license from the State of Alabama and was able to officially open my practice.

It’s been a good year. If you’re one of my many clients who have helped me realize a dream, thank you. If you haven’t been to see me yet, what’s keeping you?

Happy Birthday!

Happy Birthday! Read More »

Established in 2008!

Hi all!

This is my inaugural post for Harvest Moon Massage Therapy & Reflexology. I’m so excited to actually have a website for our new venture.

Since I don’t know much about WordPress and it’s going to take me a while to learn I’m going to put the business and contact info in this post until I can figure out how to put it in the sidebar.

Modalities Offered:

Swedish

Therapeutic

Deep Tissue

Pregnancy Massage

Reflexology

Contact Info:

sharonb@hiwaay.net

Location:

124 14th Street, Suite 4D

Decatur, AL 35601

(256) 603-4596

Call for appointments and pricing information.

Established in 2008! Read More »